A live industry brief in collaboration with the Cornish brand Seasalt to create an outwear jacket suitable for the Cornish lifestyle. Looking into allotmenting as a hobby relatable to the Seasalt customer and taking visual inspiration from fruit and vegetables.
While the jacket design took aesthetic inspiration from British herbage the function of the design focused on sporadic rain intervals, a common occurrence in Cornwall. The jacket was thus designed and developed to function both as a bag and a rain coat, enhancing the practicality of the Pac-A-Mac.
The final jacket created was aimed at a younger consumer in order to broaden the Seasalt customer bases. Appealing to younger generations, which have been noted to be moving down to Cornwall on an increasing level.